KEY COMMUNICATION AND DEVELOPMENT WEBSITES
Urban Colombia Age
Age and Communication in Urban Colombia
In terms of access to computer and internet connections at home, urban Colombians of all ages seem to have near equal access (see chart 1). Interestingly, older urban Colombians between 45-60 are most likely to access the internet at home; whereas the youth (18-29) were more likely to access the internet at cafés (see chart 2).
- Understandably, the youth are most likely to access the internet at an educational institution. Internet access via mobile phones is still in its nascent stages.
- Mobile phone access is mildly affected by age- those 45-60 are least likely to have access to them and access increases for younger urban Colombians. The same can be said of MP3/I-Pod players, Blackberry phones and I-Phones.
- Access to televisions is near universal for all age groups (see chart 3). Although cable connections are equally accessible to all age groups, satellite dishes are most available to those 30-44.
- Radio is a close second in terms of being a popular medium in urban Colombia and all age groups had similar levels of access.
- Youth in urban Colombia are most likely to use the internet - 79 percent of them had used the internet weekly. However only about half of these Colombians between 18-29 are likely to use the internet to access news and current events o a weekly basis (see chart 4 and 5). In this respect a greater proportion of older Colombians who use the internet, also use it for their source of weekly news.
- Close to 85 percent of the first two age groups use their mobile phones atleast weekly, whereas close to 70 percent of those 45-60 are likley to use it weekly (chart 4). However, reliance on SMS for accessing news is still in its nascent stages across all age groups, especially for older respondents (see chart 5).
- In general, television and radio are the main weekly media sources for general use and for news among all age groups in urban Colombia (see chart 5).
Age and New Media Use
- Of all those who had used the internet in the previous month, chart 6 shows that about 50 percent are likely to be youth (between 18-29).
- Among several internet activities online shown in chart 7, most internet users had sent and/or received emails. Accessing news online was also popular , although more so with older users.
- Activities such as accessing audio programming, playing games and downloading music was more common among younger users (see chart 7).
- Web 2.0 online activities such as accessing social networking websites and reading blogs are more commonly performed by younger Colombians (see chart 8).
- On the other hand, online financial transactions are most commonly performed by middle aged Colombians, likely reflecting the fact that they tend to have higher incomes or more disposable income (see chart 8).
- In general, Colombian youth are avid users of social networking sites and blogs. Eighty seven percent of those 18-29 who had been online in at least the past month had accessed social networking websites. Only half or a little over half of those from the older two age groups had done so. The age group disparity is not as stark for those using blogs.
- For those 18-29 who had used social networking websites in the last month, they were most interested in writing on each other’s walls, chatting and sharing photos and videos. It could be deduced from Chart 9 that youth was more interested in keeping in touch with their friends and family than in joining interest groups, taking quizzes or tests and playing games.
- As can be seen in table 1 below, youth lead in the use of social networking websites such as Facebook and Hi5 (the latter is particularly popular in Latin America). On the other hand, sites such as El Tiempo (ppular newspaper in Colombia (find out more about El Tiempo here) are most popular with those (30-44).
- Personal and entertainment blogs were most popular with those 18-29. Technology blogs were popular among all age groups, whereas news blogs seemed to be of greater interest to those 30-44 and 45-60.
- Political blogs were most popular with those 45-60; they were nearly twice as likely to read them as the urban Colombians of the two younger age groups.
Age and Mobile Phone Use
- There is a clear age divide in weekly mobile phone use in urban Colombia. The youth are more likely to take photos, listen to music and/or radio, play games and watch videos than the other age groups (see chart 11 and 12).
Age and Traditional Media Use
- In terms of weekly radio use, FM radio is popular with all age groups. Older Colombians are most likely to listen MW/AM radio, whereas the youth are the biggest users of internet radio (see chart 13).
- Respondents of all age groups have near equal levels of weekly television viewing (chart 4). They also have similar viewership patterns for the local television stations in Colombia (not shown in chart. Click here to see a complete age group profile for top channels in urban Colombia). However youth and those 30-44 have higher viewership for channels such as FOX and TNT which are entertainment based, as shown in chart 14. On the other hand, news channel, CNN (Spanish) is not as popular with the youth and has higher viewership for older two age groups.
For a complete profile of all age groups and their media outlet preferences see our Media Outlet Matrix.