CHART OF THE DAY
Zambia’s Rural Poor: Does Word-of-Mouth Trump Radio as the Best Way to Reach Them?
Radio is often seen as one of the easiest and most effective means of reaching rural populations with development-oriented information. Especially in regards to supplying lower income populations with moderately complex content such as agricultural information. In Zambia, AudienceScapes found in its 2010 national survey that for the rural poor radio while possibly easier to exploit by development organizations may not be the most effective means of supplying development information.
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- Categories: Media Environment
- Posted Under: international development, Radio, Zambia
Zambia: Radio and Mobile Phones Stand Out as Important Communication Mediums
The AudienceScapes team is currently conducting preliminary research on the project's recent Zambia survey (implemented April 2010). Here is one more of the interesting points we have recently discovered in our dataset. Stay tuned to our Featured Chart section for more insights and for our upcoming full reports.
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- Categories: Cell Phones
- Posted Under: income, mobile communication, mobile phones, Radio, Zambia
How Familial and Community Connections Help Expand Mobile Phone Use in Zambia
The AudienceScapes team is currently conducting preliminary research on the project's recent Zambia survey (implemented April 2010). Here is one the interesting points we have recently discovered in our dataset. Stay tuned to our Featured Chart section for more insights and for our upcoming full reports.
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- Categories: Cell Phones
- Posted Under: mobile communications, SIM Cards, technology sharing, Zambia
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