A resource for developmentData and analysis on communication, media use and ICT access trends
Haiti Mobile Money Tracker (HMMT)
InterMedia's HMMT Project has the mission of providing robust research and analysis into the emerging mobile money (m-money) services market.
Basline Survey Analysis: As a part of its new HMMT Project, InterMedia published a new report measuring the progress and impact of m-money services in Haiti.
Online Data Analysis Tool: This tool allows development practitioners and local stakeholders to analyze the survey data by viewing frequencies and performing crosstabs.
WHAT'S NEW ON AUDIENCESCAPES
May 22, 2013
Iranian youth are not a monolithic, but rather, a very diverse group within Iranian society. While they have much in common, young people in Iran also express a very broad spectrum of values and beliefs that influence all aspects of their lives – from how they think about themselves and their place in the world and how they act in it, through their opinions of the country, to how they use media and new technologies.
This is one of the findings of Young Publics Iran study, conducted by InterMedia with young Iranians between 16-25 years of age. The study, co-funded by the BBC World Service, euronews and Deutsche Welle, was designed to obtain a deeper understanding of personal values, life priorities, media and communication habits and political perspectives of Iranian youth. The Young Publics Iran study is the first in the series of studies under InterMedia’s Young Publics Research Initiative, which focuses on youth in under-researched societies. The full report can be found here.
Mobile money use nearly doubled in Tanzania, increasing from 24 percent to 45 percent of the adult population, according to a year-long tracking study by InterMedia. Awareness of mobile money services has now reached saturation, with 99 percent of adults able to name or recognize at least one service provider. The report, Mobile Money: A Path to Financial Inclusion, summarizes the key findings from all four waves of the study.
The report also cites barriers people face when trying to use mobile money. The lack of access to an agent, and the lack of understanding of how mobile money services work were the most common reasons people reported for not using mobile money.
The research, funded by the Bill & Melinda Gates Foundation,was conducted between September 2011 and October 2012, and was designed to understand mobile money awareness and use, as well as the drivers and barriers to mobile money expansion. This study is part of a broader body of research into mobile money's potential to help more people gain access to financial services.
The challenge for television broadcasters to communicate international development stories in news and information programmes is multi-faceted and must take into account the plethora of other information sources available to audiences globally.
In an article for The Channel
magazine, Dr. Gerry Power and Klara Debeljak offer strategic advice on
how TV broadcasters can communicate about international development more
effectively, by drawing on insights from the Building Support for International Development Study.
The Tanzanian market shows potential for further mobile money (m-money) adoption, according to a new InterMedia report, Mobile Money in Tanzania: Use, Barriers, and Opportunity. Sixty-three percent of surveyed households have access to a mobile phone, and fifty-six percent of households own at least one active SIM card, a requirement for opening an m-money account. Even among rural, unbanked and poor households (those living on less than $2 a day), about one-half of households have access to a mobile phone and own a SIM card.
The leading challenge to m-money uptake is the inconsistent service quality offered by m-money agents. The large majority of registered users reported they had encountered problems with agents. Another impediment to m-money uptake suggested by the survey findings is an insufficient understanding of m-money applications by potential and current users.
Learn more about the FITS Project, a joint effort of InterMedia and the Bill & Melinda Gates Foundation.
The Building Support for International Development study provides a roadmap for the development community for connecting more meaningfully with key constituencies in donor-country discussions about international development policy issues and priorities.
InterMedia released four new topic reports on the role of celebrities, public opinion, research organisations and non-profit organisations in international development.
With the continued growth of new communication media and technologies, the public opinion and research sector is abuzz with equal doses of optimism and skepticism for its future. In a world of falling response rates and increasing costs for phone and face-to-face surveys, does this new frontier ask us to merely measure the chatter on Twitter and Facebook or does it reframe the definition of public opinion itself? This is among the many questions challenging the Digital Team here at InterMedia.
Global watchdog organizations such as Freedom House and Reporters Without Borders routinely rank the Democratic People’s Republic of Korea (North Korea) as the country with the least free media in the world. Indeed, for more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented.
But the situation on the ground is changing, thanks in large part to North Koreans’ expanding access to unsanctioned foreign media and information sources. InterMedia’s A Quiet Opening: North Koreans in a Changing Media Environment documents this evolution based on research among recent North Korean defectors, refugees and travelers abroad.
Poor people have surprisingly complicated financial lives given how little money they have. You would, too, if your “$1 a day” income actually came in the form of $60 on one day, and no dollars for the next two months. The poor understand their critical need to both budget and save money.
The consensus seemed to be that mobile services are the way forward for Africa. However, once the low-hanging fruit among potential users has been plucked, so to speak, reaching the poorest and most remote segments of the population will require additional effort.
Citizen journalism is not a new idea, but the Small World News’ way of using citizen journalists is quite novel. They train citizens, especially those from conflict and crisis zones, to produce news that engages international communities and audiences. Small World News’ belief is a simple one: what can be done in zones of conflict can be done anywhere.
Health eVillages seeks to provide healthcare professionals working in challenging clinical environments with medical decision making, clinical diagnosis and training tools in mobile devices.
Political and social analysts are likely to be debating for some time how the results of Russia's recent elections were influenced by a vocal democratic movement and President-elect Vladimir Putin's reactions to it.
The United Nations Integrated Mission in Timor-Leste’s released its report on its 2010 survey of media in Timor-Leste. The survey breaks down the primary languages spoken from region to region, a key piece of information in a country with many different languages. Mobile phone ownership has grown by 600 percent since 2006, making it the fastest growing communications tool in Timor-Leste. The survey provides insights on how this rapidly growing technology is being used and the extent of its coverage. To learn about these key findings and more, click here…
With internet usage on the rise, Pakistanis are turning to the blogosphere and citizen journalism to share their opinions. Hosh Media epitomizes the growing popularity of locally-based, online portals for citizen journalism in Pakistan.
Pakistan’s media has transformed in the last decade from a state run sector to a crowded and nearly saturated market with many satellite television channels, FM stations and newspapers.Television and radio channels, along with newspapers, are available in English, Urdu and a number of regional languages such as Punjabi and Sindhi.
Television in Pakistan: Who’s Watching?
The biggest change in the Pakistan media landscape has been in the television market. The state-run Pakistan Television Corporation still operates six terrestrial channels, but residents with cable and satellite access can watch more than 90 private television stations
Mobile Access: Ownership and Sharing on the Rise, Sending SMS is Popular
With the recent explosion of service providers in the mobile market and plummeting prices, both personal ownership and sharing among family and friends is high. Pakistanis use their phones to send SMS regularly, often texting in Urdu and using Roman alphabets. Mobile access has increased in volatile and sensitive Khyber Pakhtunkhwa (KPK) province and the Federally Administered Tribal Areas (FATA) that have historically had a poorly-developed mass media market. SMS campaigns could be an ideal media strategy here, where traditionally, TV and radio are less effective. See our complete mobile report here.
InterMedia and PEPL Strengthen Capacity and Assess Needs in Pakistan's FATA
InterMedia recently partnered with the Popular Engagement Policy Lab (PEPL) to conduct research in the Federally Administered Tribal Areas (FATA) of Pakistan in support of radio programming produced by Raabta Consultants. Their radio shows aim to provide citizens with solutions to problems faced by them, their families and their communities, particularly problems that contribute to increased violence in society. Find out more
In November, InterMedia’s Ali Fisher was interviewed by Wilton Park’s Chief Executive, Richard Burge, as part of the London Conference on Cyberspace. Ali was asked to discuss what his research has shown to be exciting uses of the internet, interesting bits about the growing use of the internet and what the next big “thing” on the horizon is. Find out here.
Josh Nesbit was doing HIV research at a clinic in Malawi in 2007 when he realized that new mobile infrastructure available there could be harnessed to bridge gaps and coordinate health care services. And so, Medic Mobile was launched in 2009- it develops technologies such as easy-to-use medical record systems and SIM card applications to help health workers communicate and coordinate patient care, and provide diagnostics using low-cost mobile technology. AudienceScapes Fellow Paromita Pain talks to Nesbit about how better information and communication access can help us live healthier and longer lives.
Kenyan women have been at the forefront of some recent newsworthy ICT innovations such as iCow and M-Farm. Dinfin Mulupi covers their success stories and finds that their entrepreneurship might help open doors for disadvantaged women across Kenya. Read more….
The World Bank's CGAP Technology Blog recently posted an article by InterMedia's AudienceScapes' team about the Haiti Mobile Money Tracker. The Haiti Mobile Money Tracker is a tool that InterMedia in partnership with the Bill and Melinda Gates Foundation created to examine the impact of mobile money in Haiti . Read the entire article here.
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REPORTS AND BRIEFS
Tanzania: A Snapshot of News and Information Access and Sharing
Mobile Communications in Zambia- Demand-Side Survey Analysis of Mobile Phone Use and Access
HIV/AIDS Education in Tanzania: Survey Shows Demand for Better Information
Communicating with Policymakers in Zambia- A Guide for the International Community
United Nations Calls for More ICT to Fight Climate Change - eWeek Europe
Environmental Impact of Information and Communication Technology - Decoded Science
Malaysia: Technopreneurship, A Promising Call for the Unemployed - The Borneo Post