A resource for development

Data and analysis on communication, media use and ICT access trends
InterMedia teams with the Gates Foundation to provide data and analysis on mobile money's reach and potential.
Country Profiles outline information, communication and the media environment in selected developing countries
A new InterMedia report provides a roadmap to engaging key players in the development debate.
Ground-level views and updates from AudienceScapes fellows in Africa and South Asia


Haiti Mobile Money Tracker (HMMT)
InterMedia's HMMT Project has the mission of providing robust research and analysis into the emerging mobile money (m-money) services market.

Basline Survey Analysis:
As a part of its new HMMT Project, InterMedia published a new report measuring the progress and impact of m-money services in Haiti.

Online Data Analysis Tool:
This tool allows development practitioners and local stakeholders to analyze the survey data by viewing frequencies and performing crosstabs.



Some homepage photos are courtesy of Flickr: KilimoSalama ICT4D.at, Internews, IITA Image Library, tonrulkensLubuto Library Project, Tristam Sparks, and US Army Africa.



 Independent Media in Exile: A Baseline Consultation

Repression of a free media is increasing worldwide. In 2011, the year of the Arab Spring and large scale street protests, the number of reporters killed rose by 16% to 66, arrests almost doubled, with attacks and threats to journalists up by 43% and kidnappings up by a third1. There was also a 10% increase from the previous year in the number of countries routinely experiencing state censorship. Many journalists have been forced to flee their countries and operate from exile in order to carry on their work as reporters. FOJO is partnering with independent exile media organisations that broadcast and publish uncensored news to audiences in Iran, Myanmar, Sudan, Ethiopia, Belarus, Zimbabwe, Tibet, Uzbekistan, Eritrea, Syria and Zambia. With funding from the Swedish International Development Cooperation Agency (Sida), FOJO has been commissioned to design and deliver a three-year programme of training interventions to strengthen the organisational capacity of their partners in exile. The training programme was launched in December 2012 and is being rolled out over the programme period. This summarised executive report synthesises the findings of the baseline consultation with 14 independent exile media organisations, designed to assess their common challenges and perceived training needs, in order to inform the design and delivery of FOJO’s training interventions and provide a benchmark for monitoring impact and effectiveness.The full report can be found here.   Link to FOJO:MEDIA INSTITUTE’ Strengthening Independent Media in Exile page.



Mobile Money in Pakistan:  Use, Barriers and Opportunities

Nine in 10 Pakistani households—including poor, rural and unbanked households—have access to a mobile phone and a SIM card. However, the rates of m-money registration and use are low.  There are several financial service areas with potential for market growth. Non-remittance payments provide the largest opportunities for m-money expansion. Ninety-four percent of surveyed households reported sending at least one payment in the past six months, with the government (69 percent of payments) and utility companies (24 percent of payments) receiving the largest number of those cash payments. Ten percent of households reported receiving payments in the past six months, with the government serving as the sender of two-thirds (72 percent) of those payments in the form of salaries and/or benefits. Another area for potential m-money growth is savings. Two in five households report saving money in one way or another, including one in five households that save with formal financial institutions. However, even among households that use m-money, saving on an m-money account is rare (0.4 percent).

Click here to read the Full Pakistan FITS report.   Click here to read the Paksitan Mini Survey 1 and Mini Survey 3.




Young Publics Research Paper Series - IranIranian youth are not a monolithic, but rather, a very diverse group within Iranian society. While they have much in common, young people in Iran also express a very broad spectrum of values and beliefs that influence all aspects of their lives – from how they think about themselves and their place in the world and how they act in it, through their opinions of the country, to how they use media and new technologies. This is one of the findings of Young Publics Iran study, conducted by InterMedia with young Iranians between 16-25 years of age. The study, co-funded by the BBC World Service, euronews and Deutsche Welle, was designed to obtain a deeper understanding of personal values, life priorities, media and communication habits and political perspectives of Iranian youth. The Young Publics Iran study is the first in the series of studies under InterMedia’s Young Publics Research Initiative, which focuses on youth in under-researched societies. The full report can be found here.


 Tanzania Tracking Survey: Year End Report

Tanzania Year End CoverMobile money use nearly doubled in Tanzania, increasing from 24 percent to 45 percent of the adult population, according to a year-long tracking study by InterMedia. Awareness of mobile money services has now reached saturation, with 99 percent of adults able to name or recognize at least one service provider. The report, Mobile Money: A Path to Financial Inclusion, summarizes the key findings from all four waves of the study.

The report also cites barriers people face when trying to use mobile money. The lack of access to an agent, and the lack of understanding of how mobile money services work were the most common reasons people reported for not using mobile money.

The research, funded by the Bill & Melinda Gates Foundation,was conducted between September 2011 and October 2012, and was designed to understand mobile money awareness and use, as well as the drivers and barriers to mobile money expansion. This study is part of a broader body of research into mobile money's potential to help more people gain access to financial services.

Role of Television in International Development

The challenge for television broadcasters to communicate international development stories in news and information programmes is multi-faceted and must take into account the plethora of other information sources available to audiences globally.

In an article for The Channel magazine, Dr. Gerry Power and Klara Debeljak offer strategic advice on how TV broadcasters can communicate about international development more effectively, by drawing on insights from the Building Support for International Development Study.

Mobile Money in Tanzania: Use, Barriers & Opportunity

The Tanzanian market shows potential for further mobile money (m-money) adoption, according to a new InterMedia report, Mobile Money in Tanzania: Use, Barriers, and Opportunity. Sixty-three percent of surveyed households have access to a mobile phone, and fifty-six percent of households own at least one active SIM card, a requirement for opening an m-money account. Even among rural, unbanked and poor households (those living on less than $2 a day), about one-half of households have access to a mobile phone and own a SIM card.

The leading challenge to m-money uptake is the inconsistent service quality offered by m-money agents. The large majority of registered users reported they had encountered problems with agents. Another impediment to m-money uptake suggested by the survey findings is an insufficient understanding of m-money applications by potential and current users.

Learn more about the FITS Project, a joint effort of InterMedia and the Bill & Melinda Gates Foundation.

Building Support for International Development:
4 New Topic Reports

The Building Support for International Development study provides a roadmap for the development community for connecting more meaningfully with key constituencies in donor-country discussions about international development policy issues and priorities.


InterMedia released


four new topic reports on the role of celebrities, public opinion, research organisations and non-profit organisations in international development.

New Platforms, New Public Opinion? 

With the continued growth of new communication media and technologies, the public opinion and research sector is abuzz with equal doses of optimism and skepticism for its future. In a world of falling response rates and increasing costs for phone and face-to-face surveys, does this new frontier ask us to merely measure the chatter on Twitter and Facebook or does it reframe the definition of public opinion itself? This is among the many questions challenging the Digital Team here at InterMedia.

 A Quiet Opening: North Koreans in a Changing Media Environment

Global watchdog organizations such as Freedom House and Re­porters Without Borders routinely rank the Democratic People’s Republic of Korea (North Korea) as the country with the least free media in the world. Indeed, for more than half a century, North Ko­rea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented.

But the situation on the ground is changing, thanks in large part to North Koreans’ expanding access to unsanctioned foreign media and information sources. InterMedia’s A Quiet Opening: North Koreans in a Changing Media Environment documents this evolution based on research among recent North Korean defectors, refugees and travelers abroad.

Trends in Mobile Money

Mobile Money as a Savings Solution

Poor people have surprisingly complicated financial lives given how little money they have.  You would, too, if your “$1 a day” income actually came in the form of $60 on one day, and no dollars for the next two months. The poor understand their critical need to both budget and save money.

Mobile Money: Is It Reaching Far Enough?

The consensus seemed to be that mobile services are the way forward for Africa. However, once the low-hanging fruit among potential users has been plucked, so to speak, reaching the poorest and most remote segments of the population will require additional effort.

Small World News Expands Citizen Journalism Network to Libya

Citizen journalism is not a new idea, but the Small World News’ way of using citizen journalists is quite novel. They train citizens, especially those from conflict and crisis zones, to produce news that engages international communities and audiences. Small World News’ belief is a simple one: what can be done in zones of conflict can be done anywhere.

Clinicians being trained in eHealth Villages program

Health eVillages brings the doctor’s office to medically scarce areas through mobile devices

Health eVillages seeks to provide healthcare professionals working in challenging clinical environments with medical decision making, clinical diagnosis and training tools in mobile devices.

Of Boats and Rats: How Russia's election banter transcended the borders of online and offline media

Political and social analysts are likely to be debating for some time how the results of Russia's recent elections were influenced by a vocal democratic movement and President-elect Vladimir Putin's reactions to it.

Timor-Leste Communication and Media Survey Online Data Analysis Tool Available

The United Nations Integrated Mission in Timor-Leste’s released its report on its 2010 survey of media in Timor-Leste.  The survey breaks down the primary languages spoken from region to region, a key piece of information in a country with many different languages.  Mobile phone ownership has grown by 600 percent since 2006, making it the fastest growing communications tool in Timor-Leste.  The survey provides insights on how this rapidly growing technology is being used and the extent of its coverage.   To learn about these key findings and more, click here…

Data set available upon request, click here for instructions

Hosh Media Logo

Citizen Journalism Grows in Pakistan

With internet usage on the rise, Pakistanis are turning to the blogosphere and citizen journalism to share their opinions. Hosh Media epitomizes the growing popularity of locally-based, online portals for citizen journalism in Pakistan.

Pakistan Media Access Overview

Pakistan’s media has transformed in the last decade from a state run sector to a crowded and nearly saturated market with many satellite television channels, FM stations and newspapers.Television and radio channels, along with newspapers, are available in English, Urdu and a number of regional languages such as Punjabi and Sindhi.

 Television in Pakistan: Who’s Watching? 
The biggest change in the Pakistan media landscape has been in the television market. The state-run Pakistan Television Corporation still operates six terrestrial channels, but residents with cable and satellite access can watch more than 90 private television stations

Mobile Access: Ownership and Sharing on the Rise, Sending SMS is Popular  
With the recent explosion of service providers in the mobile market and plummeting prices,  both personal ownership and sharing among family and friends is high. Pakistanis use their phones to send SMS regularly, often texting in Urdu and using Roman alphabets. Mobile access  has increased in volatile and sensitive Khyber Pakhtunkhwa (KPK) province and the Federally Administered Tribal Areas (FATA) that have historically had a poorly-developed mass media market. SMS campaigns could be an ideal media strategy here, where traditionally, TV and radio are less effective. See our complete mobile report here.

 InterMedia and PEPL Strengthen Capacity and Assess Needs in Pakistan's FATA
InterMedia recently partnered with the Popular Engagement Policy Lab (PEPL) to conduct research in the Federally Administered Tribal Areas (FATA) of Pakistan in support of radio programming produced by  Raabta Consultants. Their radio shows aim to provide citizens with solutions to problems faced by them, their families and their communities, particularly problems that contribute to increased violence in society. Find out more

 InterMedia's Ali Fisher Discusses the Changing Digital Landscape

In November, InterMedia’s Ali Fisher was interviewed by Wilton Park’s Chief Executive, Richard Burge, as part of the London Conference on Cyberspace.  Ali was asked to discuss what his research has shown to be exciting uses of the internet, interesting bits about the growing use of the internet and what the next big “thing” on the horizon is.

Find out here.

SMS Based Medic Mobile Helps Bridge Healthcare Communication Info Gap

Josh Nesbit was doing HIV research at a clinic in Malawi in 2007 when he realized that new mobile infrastructure available there could be harnessed to bridge gaps and coordinate health care services. And so, Medic Mobile was launched in 2009- it develops technologies such as easy-to-use medical record systems and SIM card applications to help health workers communicate and coordinate patient care, and provide diagnostics using low-cost mobile technology. AudienceScapes Fellow Paromita Pain talks to Nesbit about how better information and communication access can help us live healthier and longer lives.

Kenya's Female Entrepreneurs Make Their Digital Mark

Kenyan women have been at the forefront of some recent newsworthy ICT innovations such as iCow and M-Farm. Dinfin Mulupi covers their success stories and finds that their entrepreneurship might help open doors for disadvantaged women across Kenya. Read more….

Tracking Mobile Money Use in Haiti

The World Bank's CGAP Technology Blog recently posted an article by InterMedia's AudienceScapes' team about the Haiti Mobile Money Tracker.  The Haiti Mobile Money Tracker is a tool that InterMedia in partnership with the Bill and Melinda Gates Foundation created to examine the impact of mobile money in Haiti . Read the entire article here.


AudienceScapes is an interactive knowledge resource for the international development community.
It provides unique insights on how citizens and policymakers gather, share and use information from all sources

AudienceScapes will help you:

1) Communicate Effectively with local communities and stakeholders;

Identify Development Needs in media, communication technologies and life-improving information;

Support Sound Development Policies through better information-sharing at the governmental level.

Want to know more? See our About Us Section

See Our Latest Newsletter  



United Nations Calls for More ICT to Fight Climate Change - eWeek Europe

Environmental Impact of Information and Communication Technology - Decoded Science

m-Money Allowed Developing World to Skip a Step as a Do-it-All Phone is Set to Release Soon - The Telegraph

Access to Web, Phones Key to Helping the Poor - Reuters

Malaysia: Technopreneurship, A Promising Call for the Unemployed - The Borneo Post