WHAT'S NEW ON AUDIENCESCAPES

India: Citizen Journalism Only a Phone Call Away

A news service in central India uses mobile phones to overcome barriers like illiteracy and lack of internet access. Reporters file their stories and users listen to them on the phone. CGNet Swara trains people from the tribal populations to become citizen journalists and create a credible and accessible news service. Paromita Pain discusses..

Zambia Uses ZAIN SMS to Fight Measles

The Ministry of Health worked with the telecommunications company to send messages to parents reminding them to vaccinate their children. Read More...

Broadband Comes to Zimbabwe’s Smaller Cities

Tawanda Karombo overviews a significant ICT upgrade for a few of Zimbabwe’s municipal governments may improve their ability to communicate and deliver services. While the installation is part of a larger project, the cities and small towns stand to benefit from the investment in their infrastructure.

Texts a New Tool in Guinea's Historic Election

Mobile phones turned citizens into election observers in Guinea’s landmark presidential election. The technology will also be used to help voters in the upcoming September run-off poll.
Kwami Ahiabenu II explains...

New Research Brief: Young Africans' Access to Financial Information and Services: Lessons from Surveys in Kenya and Ghana

Youth and young adults comprise large segments of the population in many African countries. Through its surveys in Kenya and Ghana, AudienceScapes has published some key lessons and actionable insights into what level of access youth and young adults have to financial information and services. Continue Reading

Nurturing Media in West Africa

The West African Media Development Fund opens it doors to facilitate the growth of media in the region. AudienceScapes interviewed the fund’s CEO about their plans to sow the seeds of a vibrant and pluralistic media sector. For more...

New Era for Kenya’s State Broadcaster?

For years, the Kenya Broadcasting Corporation has been considered a government mouthpiece and its public trust has been waning fast in an increasingly competitive media environment. However in the next month, the KBC will be split into two entities with the intention of helping KBC compete in the liberalized media sector. Read More...

 The HIV/AIDS Challenge in Mozambique: Who is Most at Risk and How We Can Get More Information to Them

HIV/AIDS is a major threat to the well‐being of Mozambicans, not to mention to the country’s economic and social development. To help development professionals craft communication strategies for HIV/AIDS control in Mozambique, the AudienceScapes team analyzed the communication habits of the at-risk groups.